LOVING THESE LOWS…LOOKING LIKE I MAY HAVE A NEW DEFAULT FOR SUMMER!!!

New Alpha and Seditionary styles launched online
For Immediate Release March 12, 2010
Our friends around the world have been waiting for us to launch some new styles so
for the next few months we will be rolling out new styles every month! The first style
we are hitting up are the Alpha’s to satisfy the request for more low-tops. 3 new
colours are now online at www.cipherism.com.

Back by popular demand are the gold buckle quilted Seditionary’s in the black and
black/white versions. These have been the most popular Cipher styles and we have
brought them back!

ALPHA
To stay ahead, one should never have to demand respect—or have to flex muscle to
show strength, it’s the quiet resolve and stoic confidence that exudes merit. The 2010
ALPHA is the resonant embodiment of the individual who walks softly, but carries a
big stick. Timeless, yet always contemporary, CIPHER has taken an archetypal
silhouette and made it sleek, dynamic, and current for our generation. Simplicity is
brought to its apex, through a philosophy of less, but better—culminating in a
footwear experience that is versatile and fluid for life in the brave new world.
High-grade, full grain leather, and baby calf suede, in a variety of dynamic patterns
and textures:
C15-Alpha-2009-001s Full Grain Ivory Leather $119.99
C15-2010-Alpha-002w Grey Calf Suede and White Nappa $119.99
C15-2010-Alpha-003w Black Preferrated and Black Nappa $119.99
Al-pha n
The brightest or main
star in a constellation
“It is not the strongest of the
species that survives, nor the
most intelligent, It is the one
that is the most adaptable
to change.”
Charles Darwin
SEDITIONARY
Inspired by the famous retail location founded by Vivienne Westwood and Malcolm
McClaren. The SEDITIONARY is an interpretation of the roots of Punk music from
the source that started the cultural uprise that ignited the Punk revolution.
In 2010, the cultural exploration continues through the post punk era and to today’s
electro scene, with all new colourways that maintain that luxurious hard edge that
you’ve come to love from the SEDITIONARY.
One of our most sought after products, The SEDITIONARY is a luxurious stand-out
footwear experience of unique expression meant for people of bold style ambitions, a
sense of cultural nostalgia, and contemporary consciousness.
High-grade crossed hand stitched leather uppers characterize each model.
Customized in a proprietary metal buckle, coated in environmentally friendly 0.5
Gold Micron; accenting the exterior with a clean and unique attitude. Both versions
are $199.99.
C1-2010-Sed-001w Full Grain Ivory Leather with Black Quilting with Gold Buckles
C1-2010-Sed-002w Full Grain Quilted Black Nappa with Gold Buckles
SE-DI-TION-ARY n
One who subverts, agitates or
acts to provoke or incite rebellion
against government authority.
“A system built by the sweat
of the many creates assassins
to kill off the few.”
The Clash
Cipher is the voice of the young urban creative who enjoys music and culture. The
voice of the well traveled, culturally aware, modern, urban individual who seeks a
fresh take on the inspiring cultures of our global village. No matter what city, or
cultural tribe you belong to, CIPHER is a brand that echoes your lifestyle.

For more information, images or samples, please contact:
Liva Chan – livia@cipherism.com, +852 2850 5509 or
Marika Nanni – marika@cipherism , +852 2850 5509 www.cipherism.com