LRG Releases their first lookbook of the Summer collection. There will be 10 different themes that will be spread out throughout the season. The first series consist of “Destination Nowhere”, “Homegrown”, “Artist Driven”, and “Uptown Top Rankin”. In this lookbook we have an appearance from artist Big Sean.

“Destination Nowhere” is a classical rendition of nautical sportswear, “Homegrown” takes inspiration from the brand’s roots based in creativity, love, hard work, and of course home gardening and personal horticulture, “Artist Driven” is a combination of two of the most talented and prolific young graffiti artists in the world; Augor from Los Angeles and Pose from Chicago. The result is the first installment of a heavy-hitting guest artist co-op series that will continue throughout the year. And finally “Uptown Top Rankin” was influenced by styles of Jamaica in the summertime, summing up the irie lifestyle of the Caribbean Island in a classical irie military surplus group. The first delivery is already available in stores now”

Visually Heard / Introduction to Summer 2010 from LRG on Vimeo.